We haven’t seen new players in the mobile industry for a long time. It’s easy to understand why: only a select few share the lion’s share of the pie, while the rest fight for a slice. currently The three main manufacturers are Apple, Samsung and XiaomiAnd others must be content with what is left.
Personally I have never understood the excess of fanboyism. Competition between brands is healthy, and that competition Positively returns to users, we are the ones who will end up buying the final product. That’s why, because we miss more than healthy competition, we’re going to talk today Brands that deserve to come back to life And make the market a little happier.
Blackberry
BlackBerry is a legendary brand in smartphone history
In February 2022 BlackBerry bid us farewell forever. Canadian company owned by Research in Motion It has long been out of favor with users. Despite being one of the first smartphones, it’s lack of innovation and (mis)understanding that they’re always going to dominate the market They were his downfall.
And yes, BlackBerry It had 20% market share Worldwide. For a while it was the phone everyone wanted and that compact design with a full physical QWERTY keyboard had a lot to do with it.
Maybe not with the new version of BlackBerry OS, but yes. A terminal with Android In the style of the rumored BlackBerry Athena in 2020, or even the old BlackBerry Priv. I myself got a BlackBerry Curve a long time ago, and I join the voices that say that Physical keyboard is missing.
It will be interesting to see how a model with a physical keyboard (which can be hidden behind the display panel to maintain a clean look) performs well. Struggles with many newer models with touch keyboards. And maybe, for once, BlackBerry will get the payback it deserves going forward.
LG
LG Wing’s double screen is its great asset compared to other smartphones.
The Korean firm also exited the smartphone market in mid-2021. The reasons for its decline are: Manifest as diverseBut we would need a longer article to talk about all of them.
Basically, we can blame one Unreasonable pricing policies and innovative ideas that lacked consistency. It’s important to remember that the LG G5 was originally a modular phone that, despite being a great terminal with great capabilities and features at the time, didn’t pan out.
When the LG G6 arrived, instead of investigating why modularity didn’t catch on with consumers, Ideas are discarded in favor of newbies. The manufacturer has not matured any of the innovations presented, LG Wing is the craziest of all launched.
A more consistent R&D department, which has enabled the brand to make new ideas work so that they last instead of scrapping them if they don’t work, will likely be LG’s way of re-entering the market. Risk makers are always welcome.
Lumia
One of the older Nokia Lumia, before losing the “Nokia” from the name
right now Nokia is one of the few companies that is continuing with Android One. The Finnish manufacturer, which previously tried to storm the throne of operating systems with its Symbian, later became the almost exclusive recipient of Windows Phone (there were others, but they soon disappeared in favor of Nokia) and Rename it LumiaHe deserves better luck.
Lumia and Windows Phone were a marriage that worked. Old timers may remember when I spent two weeks using Windows Phone while the Android phone I had at the time was being repaired. Let’s be honest, as much as I like Android the better Lumia and Windows Phone had a lot of power And I did not hesitate to praise them.
It was also at fault, and so on Google’s front-end rejection For many users this was a very important point when choosing them. However, this did not prevent the Nokia Lumia 1020 from being one of the best terminals of the moment (also one of the most desired).
You can read many users on forums like reddit Betting on Lumia and Windows Phone returnsAlthough perhaps it will need to consider having Google this time for it to be fruitful. After all, Apple hasn’t done so badly… besides, now with this Xbox and Game Pass services They may even have another front to attract users.
HTC
It was the HTC Desire 19s
The HTC thing especially hurts. One of the brands that has been at the fore when it comes to betting on Android today The manufacturer is virtually deadWhich seems to have no direction, order or concert and which is launching products that are far from what is expected of them.
This is the creator Launch some of the most mythical models From the history of the operating system of the green robot, for the first time Google Nexus One is what many users dreamed of. Nevertheless, signs of wear and tear were already visible back then that didn’t disappear until 2013 and the arrival of the HTC One.
The Taiwanese firm has more or less redeemed itself with that terminal, though, with a high-quality product It became its best-selling terminal Throughout its history, the One M8 and the M9 that followed it were spectacular flops. Very questionable business decisions were made, and The brand has sunk into obscurity.
It will take a lot to pull HTC out of the abyss. From the one they involved themselves in, yes. Perhaps the desire to rescue this brand is more due to nostalgia than anything else, but it would be great to see them compete with the biggest brands again.
the palm
Palm Pre, a great smartphone that hasn’t caught on with the masses
Pam was another pioneer, PDA in this case. It was founded in 1992, but in 2009 it defined what a smartphone should be and implemented what modern interfaces would look like when WebOS (its proprietary operating system) hit the market.
Palm was a cult device in pre-A Which, although it didn’t sell in huge numbers, created a very dedicated fan base. However, this bonanza was short-lived.
In 2010 HP Compromise Palm And tried to greenlit webOS with some experiments that didn’t end well, and then sold it to TCL (which owned BlackBerry for a while). Like BlackBerry, TCL failed to recognize what made the Palm special.
If we want to get him back Because, again, nostalgia. A brand that was so important to the development of the smartphone as we know it today surely deserves better luck and a decent second chance, not unlike its comeback in 2018.
