62% Of Americans Will Participate In GivingTuesday 2020—One Way Or Another

Fifty-nine percent of U.S. adults believe in the concept of GivingTuesday, according to a new survey from Piplsay.

The survey also found that 62% of all respondents intend to participate in GivingTuesday 2020 in one way or another, despite the socioeconomic challenges posed by the ongoing coronavirus pandemic.

Thirty-four percent of respondents said they’d contribute more this year than in previous years, while another 35% said their contributions would remain the same. Asked who’d they be donating to this year, 37% indicated a preference for a small local charity, while just 17% indicated a preference for a large national or global nonprofit.

As for a preferred charitable cause, 24% said they’d contribute around food and shelter; 15% indicated childrens/youth (rights/health/education); 12% said health and safety; 11% said animals and wildlife; 9% said religion.

Forty-six percent of those donating said they would eschew the nonprofit route: 24% said they would donate directly to vulnerable individuals or small businesses, while 22% said they would donate to frontline workers or associated groups.

Relating to monetary donations, the gender gap was stark: of those who said they would donate money, 63% were men.

But Americans’ contributions will not be solely monetary — in fact, more respondents (28%) said they’d donate food/essential supplies/gifts than money (20%). Community service/volunteering accounted for 14%, while 16% said they would not participate this year. About 1 in 5 — 22% — said they do not participate in GivingTuesday.

The survey, conducted Oct. 24-25, reached 28,730 Americans.