Apple’s upcoming iPhone 15 event on September 12 will have the same format as last year’s iPhone event, including an in-person component with invited media at Apple Park, a pre-recorded video presentation and hands-on time with the new Apple. . After that product, loud BloombergMark Gorman.
Given the 2023 pandemic, some might have expected Apple to do a traditional live-on-stage presentation in front of an audience this year to unveil its flagship iPhone, but as of June’s WWDC it can be said that this has become Apple’s favorite format. Events from now on.
WWDC 2023 was held online with an in-person component, and like previous WWDCs, randomly selected developers and students were invited to Apple Park to watch pre-recorded keynote videos, meet some of the Apple team, and participate in the event. Activities
By pre-recording its presentations, Apple can maintain tight administrative control over announcements and avoid embarrassing issues, while smoothing the transition between digital production effects and product launches.
Apple is expected to unveil four new iPhone models including iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. The event will also feature the premiere, final details and reveal of the new Apple Watch Series 9 and Apple Watch Ultra Dates for iOS 17 and related operating system updates and possible other announcements.
