The company has stated that Asus will not end the Zenfone 10 lineup

Earlier this week, a report in Taiwan claimed that Asus will discontinue its Zenfone smartphone lineup after this current generation, but Asus claims that this is not true.

Nap opinion Today, Asus has directly stated that the Asus Zenfone 10 will not be the last device in the Zenfone lineup and that the company will continue the production line.

We would like to address the rumors that the ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone production line will be discontinued. That’s it no True we will continue our two main phone lines, the ROG Phone and the ZenFone. ASUS is strongly committed to our smartphone business and our customers. For more information, see our second quarter results conference call. Please stay tuned for our program for 2024.

The recent report that Asus responded to didn’t claim that Asus would exit the smartphone market entirely, just that the company would end its ZenFone lineup and bring those resources to the ROG Phone, but Asus directly stated that both product lines will continue, and that the production line will end in 2024. There is also a preview.

This response apparently puts an end to the rumor, although it’s important to note that the company probably won’t safe Such rumors abound, especially since the US launch of the Zenfone 10 is just weeks away. For example, LG has “vehemently denied” rumors that one of its latest smartphones has been pulled from the market. The entire smartphone business was in trouble Just a few weeks before it’s all over.

However, we really hope Asus sticks with it. It’s always a shame to lose a player in the smartphone space, especially a gap-filler in the market like Asus.

Asus Zenfone 10 is Available for pre-order now in the US for $699.