Although the number of mobile phone sales continues to decline, these 3 manufacturers maintain their momentum by selling more units.
The mobile market has been in recession for several months, with a significant decline in the number of terminals sold worldwide. This decline continues in the last quarter of 2023, which runs from July to September, but there 3 brands able to overcome decline And even improve your mobile sales. These 3 mobile manufacturers have a very close relationship and are based in the same country, China.
According to research conducted by Counterpoint Research, HUAWEI, HONOR and Transition Group Only the brand has been Improve your sales during Q3 This year on an interannual basis. While manufacturers like Samsung, Apple and Xiaomi saw fewer mobile phone sales in Q2 2022, the 3 brands mentioned above are the only ones that can boast of not being affected by negative market trends.
HUAWEI, HONOR and Transsion Group are the only brands that sell more mobile phones
The data doesn’t lie, the mobile phone market has been experiencing an alarming decline in terminal sales for some time. The results for the last quarter of this year 2023 continued the negative trend, as reported from Counterpoint Research. specific, Mobile sales down 8% Compared to the same quarter in 2022. Thus, we face Ninth quarter in a row With declining sales worldwide.
The said research provides positive information regarding the market, and that is sales They improved by 2% between Q2 and Q3 of this year. This improvement is due to the launch of the new iPhone 15 in mid-September. Despite the release of this new model, Apple’s mobile sales fall 9% Compared to the third quarter of last year.
If we analyze the data given by Counterpoint ResearchWe have only discovered that 3 brands survive For continued market decline. Those who are alive HUAWEI, HONOR and Transition Group, a conglomerate that includes manufacturers Infinix, Itel and TECNO. These 3 companies that improved their sales from Q3 2022 to 2023 have something in common: they are all based in China.
First, HUAWEI’s positive results are largely due to The Mate60 family is a phenomenal success In China. In fact, the HUAWEI Mate60 series sold more units in China than the iPhone 15 family, which is a milestone to consider. To give you an idea of ​​the Chinese firm’s success, you should know that users are also buying a case that transforms their iPhone into the HUAWEI Mate60.
Although HUAWEI’s popularity is particularly concentrated in China, HONOR’s is more global. The company, which was formerly a subsidiary of HUAWEI, has been enjoying very good sales figures all over the world. in what Transition group Concerned, particularly relevant among its brands Middle Eastern and African audiencesAlthough they have already started their expansion in other markets
Although the sales trend has been negative in recent years, experts Counterpoint Research is waiting Room orientation changes that will close in 2023. The impact of the iPhone 15 launch, as well as events such as the Christmas period and 9/11 in China, will boost global mobile phone sales. We can only wait to confirm if these expectations are fulfilled.
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