Following Apple’s announcement last month of two supposedly carbon-neutral smartwatches, including the Apple Watch Series 9 and Watch Ultra 2, that claim has now been dismissed as false by the European consumer watchdog. Accordingly, the EU proposes to ban such claims about the carbon neutrality of a product in future if based on offset certificates.
in Press releaseWhere the Apple Watch Series 9 was introduced, the term “carbon neutral” was no less Used 24 times. “At Apple, we’re committed to creating products customers love while protecting the planetsaid Lisa Jackson, Apple’s vice president of environment, policy and social initiatives. He emphasized that the first carbon-neutral products were made in a uniquely Apple way, which dramatically reduced CO₂ emissions from materials, electricity and transportation.
CO₂ emissions of up to 12 kilograms
But the press release also acknowledges this claim Use of indemnity certificate Based on. The remaining small amount of emissions is offset by high-quality carbon certificates from nature-based projects. According to our own information, this is “small amount”. Between 7kg and 12kg per Apple Watch.
BEUC Director General Monique Goins informed this information financial barThat claims carbon neutrality Scientifically incorrect and misleading to consumers. A the beach An umbrella organization of 45 independent consumer organizations from 31 EU countries.
Competitors can take the example!
Nevertheless, it happens Apple is ahead of most companies in this regard. According to information from BEUC, the California company has CO₂ emissions from Apple watches have dropped by 81 percent compared to 2015. Accordingly, Apple is taking the right path towards true carbon neutrality by reducing CO₂ emissions. Many competitors should learn a lot from this.
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