Will Apple Bring a Cheaper MacBook to the Mainstream in 2024?

Apple is currently rumored to be working on a cheaper MacBook. The entry-level model could appear next year and is primarily intended to boost Mac sales. But how feasible is such a device?

Apple will hold an all-digital event in a few days, where likely The new MacBook To introduce, however, it is not entirely clear whether the new models are still based on the Apple M2 or whether the new M3 chip is already in use. According to know Analyst Ming-Chi Kuo According to TF International Securities, the manufacturer is currently struggling with a significant drop in sales as the M2 is simply not a true upgrade over the M1. Therefore, it will not be surprising if Apple brings forward the launch of M3 MacBooks. However, availability may be poor as production volumes are not yet large enough.

Cheaper MacBooks could boost sales

In addition, it is probably conceivable next year cheap macbook It appears intended to appeal to price-conscious buyers who would otherwise prefer a Windows alternative. Ultimately, Apple is hoping for higher sales figures, along with sales targets 8 to 10 million devices.

Such a MacBook may use a customized version of MacOS, or may use a hybrid operating system. A combination, for example, is conceivable here MacOS and iPadOS, where mobile apps can also be used from the app source. Google uses a similar concept with ChromeOS, thanks to which Android apps can be used on Chromebooks.

Apple MacBook Pro 2021 DisplayRender — The edges of the display can be significantly thicker on a cheaper model

Older hardware can reduce costs

However, it is not clear what hardware is working inside. One possibility is that Apple just makes one The old M1 chip A 12-inch panel installed can be used as a display, with a lower resolution than the “big” MacBooks. The manufacturer may also use cheaper materials for the housing to reduce manufacturing costs.

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