Young problem for the Android ecosystem

Apple has laid a very good foundation for the future, Google is finally countering it.

Google still has a glaring problem with younger buyers, and perhaps this fact has been overlooked for too long. For this reason so what For example, in the United States, about 87 percent of 16-year-olds like and own or will buy an iPhone. Android has completely lost its youth.

At least in the land of Google and Apple, this represents a major problem for the Android ecosystem If the latest generation is already firmly anchored in an ecosystem, the alternative will suffer greatly And once a trend takes hold, it can spread to other markets.

It’s not new that younger Americans are more likely to pick up the iPhone. But this market behavior is getting tougher. This may also affect apps that are more likely to be optimized for the iPhone, which we’ll note immediately. with colleagues We’re talking about a death spiral for the Android ecosystem.

Samsung and Google won’t respond to the Apple Watch until 2021

We’ve repeatedly emphasized the strength of the Apple ecosystem and the weakness of Android manufacturers for ignoring this issue over the years. In the US, more than 34 percent of iPhone users own an Apple Watch, tying them more closely into the Apple ecosystem. Besides iMessage and Facetime, there are two other important drivers.

But Apple’s marketing is also particularly strong. Stars from all industries are promoting the iPhone. Only now Google, for example, came up with the idea of ​​using Europe’s most important sport as an advertising platform and entering into partnerships with major football brands. So you are finally trying to resist it.

Another very strong factor is the low-budget approach of many Android brands. Xiaomi is the best example in recent years. It has become known worldwide for its extremely low prices. But cheap devices that show this at some point in daily life don’t keep customers. Xiaomi has lost market share massively and can only now rise again by transitioning to a premium brand.

You may hate the iPhone notch, but it represents durability

Quality and consistency are very important. If I buy a new generation iPhone after a few years, my expectations are usually met. If I later bought a new generation from Google or other brands, it was often impossible to make sure that the respective brand hadn’t completely thrown off its strategy again.

Before Pixel 6, Pixel smartphones were completely different every year. It is now realized that it is not possible to develop a long-term strategy. As the new strategy, which stands for more consistency, things are looking up for Pixel devices. It also works at Samsung, but appearances are deceiving, as they are losing young people to Apple in their own country as well.

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