It’s been 10 years since the figures of the smartphone market in Europe are not so bad, although in a difficult environment there is one brand that manages to grow: it’s Honor!
We’re in the middle of Black Friday and Cyber Monday week so of course the numbers are going to improve significantly towards the end of 2023 and this last quarter, although the tree doesn’t stop us from seeing the forest and its reality Industrial smartphone That is market contraction Now for some exercises, along A pretty negative Q3 of 2023 in Europe And that has dragged on all this year.
Not in vain, these sales figures have not been seen globally for more than 10 years, and Virtually no manufacturer is saved Common ones, from Samsung and Apple, Plus without burn An unexpected surprise which is gaining more market share in Europe Huawei’s successor.
we talk respectOf course, as reflected in the research published by its expert analysts Counterpoint Research received In the third quarter of 2023, growth will not be less than 8% year-on-year, the only firm to achieve green numbers during this period. It’s true, yes, it is Starting at level one share very low, so its growth was easy. Everything must be said.
Mobile sales in Europe by manufacturer, Q3 and 2023. | Source: Counterpoint Research
The sales decline in Europe was wider, with 11% year-on-year in the third quarter.
Analyzing the statistics published by Asian companies, the truth is, The current outlook is not very rosy Now that 5G has already been widely deployed and There is no important news that justifies an update Terminals are increasingly more expensive and more similar to each other.
beginning of the lesson, The European market contracted by 11% In the third quarter of 2023 compared to the same period last year with 2022 Eastern Europe drops sharply to 15%when Western Europe fell by 8% Your sales along the way. Hyperinflation, crisis news, geopolitical tensions, nothing helps to invest so much money in new devices… Or will it be something else?
Samsung continues to set the pace As first in class, though it lost 15% in sales figures and gave up 2% share for Sign a 32% gross fee. Secondly we have appleYour case is curious, because The 2% that Samsung loses is gained in market shareup 24%, although sales fell 3%.
In an environment complicated by many factors, only Honor managed to stand out in Europe, regaining the luster of a worthy successor to Huawei: it already has a 3% market share.
on the other hand, Major Chinese brands also suffer, and they are the ones who support the market for affordable terminals, which are always the first to suffer. so, Realme down 30%, Xiaomi 15%All the rest are 8% and Only Honor manages to increase that same 8 points Maintaining 3% of the industry pie old continent.
It is worth remembering, however, that many statistics are skewed Some manufacturers have abandoned the Russian marketWhile others like OPPO and OnePlus have had to stop selling in Germany due to Nokia’s patent issues
We will see if there is any improvement in the next quarter There are no green shoots for now which makes us optimistic… At the beginning of the year we will focus on analysis!
