A few months ago, Meta launched Threads, a competitor to Twitter (now X), which quickly became popular. In just five days, Meta managed to break the 100 million user mark. But it soon became clear that the app would not be available in the EU.
Now, employees at Meta, the social network that has launched Threads in the European Union, have revealed to the Wall Street Journal after allaying initial concerns about complying with strict EU data protection rules. loudly The Wall Street Journal Sources, Meta will enable EU users To use threads purely for useWithout creating a profile that allows your own contributions
Preferred for EU users
This combination occurs at about the same time Statement by Adam Moseri, head of Instagram. He declared that the users were now theirs Delete or disable thread profiles individually Without affecting the corresponding Instagram account.
die Expansion into the EU market The number of thread users should increase significantly. noted Mater CEO Mark Zuckerberg On a corporate earnings callThreads that are now “small” 100 million monthly users Since its launch earlier this year, it has added a web app, a post search feature and a post editing tool.
Competition and advertising markets
When expansion comes at a time Several large advertising operators, with apples And DisneyTheir ad spend on Thread’s competitor X Elon Musk’s Controversial Comments postponed when of an interview Musk recently said he doesn’t want any more money from these companies and that they should “keep to themselves.”
formula
For reasons of better readability, masculine, feminine and different language forms (m/f/d) are not used at the same time. All personal names apply equally to all genders.
