It’s been almost 7 years Nintendo Switch Having an expectation that the market has been dragged out, with failure Will beHowever, the hybrid device’s new offering of par excellence managed to satisfy the public and as a result became the best-selling console. Japan. However, its technology is already lagging behind, so the way forward is its respective successors, and it seems that managers have a plan not to lose the already good sales momentum.
During a recent Q&A session, the company’s CEO was asked, Shuntaro Furukawa, what risks they consider in their generation of new leaps and if they think success will be sustained with the hardware planned for the future. In an answer that may seem modest, they mention that they will go with certain precautions, since the time of change Wii and Wii U They believed in themselves, and this was their path to failure with a device that did not reach 10% of what was previously achieved.
Here are the comments from the executive:
We approach our business every day with a deep sense of urgency.
The generational transition of platforms in the dedicated game console business is never easy. We have experienced significant challenges after several successful platforms, so we never consider our current situation to be completely secure.
Furthermore, as you mentioned, our business always faces great competition. From a broader entertainment perspective, not only video games, but also different types of entertainment are competitors in this industry. In this environment, it is more necessary than ever to continue to offer unique propositions to be a brand of choice for customers.
To this they add a vision where they will be at the forefront of innovation:
In order to continue to provide innovative entertainment that can be enjoyed by our customers worldwide, we believe that the best strategy at this time is to continue our game console business consisting of dedicated hardware and software. As such, we are advancing various research and development efforts.
Because our products are not everyday, we quickly lose people’s attention if they are not attractive Therefore, continuing to strive to make Nintendo feel close beyond dedicated game consoles, growing customers who support Nintendo intellectual property in the long term, and maintaining connections with our customers is critical.
It should be noted that questions have been raised about this Switch 2 Skipped by FurukawaSo we need to continue paying attention to live events to know about the future of the company.
Through: VGC
Editor’s note: With the statement they made, now more attention is drawn to what the successor of the Switch will look like, since it speaks of innovation and this means that it will have something new to distinguish itself from the already known model. Well, we will be patient to see what happens with the company.
