Bullitt was the manufacturer of ultra-resistant smartphones sold by well-known brands such as Motorola, Land Rover or Cat, especially the latter.
Curious: Their cell phones resisted everything but Bullitt did not withstand fierce competition from Industrial smartphone. At first glance this may seem like common news to you, but the reality is what we are facing This seems to be a more important fallWell, if you don’t know it, it was Bullitt Group who In charge of the most off-road and ultra-resistant mobile phones on the marketwhich were sold under the Land Rover, Motorola or Cat brands themselves
Actually, it is that British manufacturer We even flirted with mobile phones with antibacterial protection when we were in the midst of a pandemic, and some of its latest creations included satellite connectivity to give it even more value. Devices intended for hazardous work, outdoor activities and extreme sportsAmong many other applications.
now We will say goodbye to them as they deserveJust like we have done with other reputed companies like LG, although there is no official confirmation of this Its history in the mobile market is over. Yes we have published notes in various media viz Android Policehis countrymen telegraph and up to Mobile World lLiveso His fall may be granted.
The market dictates the sentence and this has not been beneficial with Bullitt
It is true Their cell phones were very niche And this ensured them an incomparable distinction. Moreover, Bullitt had a well-known and recognized brand, Contract with very strong company and a catalog with The most important rugged smartphone Android platform and market by extension, since there was no competition outside.
However, read those They have not been able to withstand the challenges of an indifferent market Any fish will eat, no matter how important, until it is gone. In this case it seems to be the fault Even fierce competition from SamsungA giant with much more economic power and manufacturing muscle has entered the sector with Xcover as an elephant in a Chinese shop.
Not in vain, the South Korean giant relatively recently signed an agreement with Airbus to install 400,000 units of its ultra-resistant devices, and apparently At this figure it was impossible for Bullitt to move By pure logic.
One of the few smartphone manufacturers in the old continent has to say goodbye to Europe, while the most resistant mobile phone options on the market are going to be drastically reduced… Let’s hope someone picks up the baton!
And that British company There were ambitious plans for 5G satellite communications Although many of their mobile phones were even used in some countries’ armies due to their military-grade resistance certification, but Bullitt’s previous deal with a satellite company went to hell taking the whole company with him.
According to sources, Bullitt is on the brink of collapse in 2024And it was last January 29 when management Inform all of its employees of layoffs and impending closures Company activities.
Options are reduced, therefore, between rugged mobile phones, and Europe also bid farewell to one of the few smartphone makers Which continues to operate based on the old continent… _If you want a CAT, run, because the rest of the stock will be liquidated next week!
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