Despite the promise, the arrival of a secure Internet and clear policies for user privacy still seem far away.
Google now shapes the way we browse, work and interact online. Its influence is such that any change in its policy or product is scrutinized with interest, often raising very high expectations. however, Not all company decisions are received positively by users And, in some cases, they can even generate quite heated criticism. Recently, for example, the company found itself hit by a wave of mixed reactions after being there A highly anticipated update has been postponedThat would have made users’ experience on the web significantly more transparent and privacy-friendly.
This delay raises questions not only about the timing of technological innovations, but also about how they are communicated to the public and how user expectations are managed. The promise of a more private and secure web has long been a hot topic in the online privacy debate, and Google seems to be at the forefront of making this vision a reality Instead, the delayed announcement left many wondering if and when they would see the promised changes implemented.
Frustrated and angry users: Google does not honor its promise and postpones an important innovation
Long awaited news by users and which Google has decided to postpone Deleting third-party cookies in the Chrome browser. Google originally announced in January 2020 that it would remove third-party cookies by the end of 2024, a move that was hailed as an important step to give users more control over their online privacy. Third-party cookies have long been criticized for how they allow companies to track users across sites, collecting information without explicit consent.
Google has though This key step has been postponed to 2025, citing several challenges and reservations expressed by industry regulators. Key concerns influencing Google’s decision include “39 concerns” raised by the UK’s Competition and Markets Authority (CMA) in January, along with reservations expressed by the UK’s Information Commissioner’s Office (ICO).
The alternative proposed by Google, a project known as Privacy Sandbox, has raised widespread doubts about its effectiveness in replacing traditional third-party cookies without compromising user privacy. This suspension, however, is not even the first: This is the third time that Google has suspended the exclusion of third-party cookies. The situation therefore remains highly uncertain and the tech industry is closely monitoring every development
