Samsung originally invented it and made it socially acceptable, but never convinced Apple. Now the curved display is gone again.
Some Chinese manufacturers still rely on curved displays. But there are fewer and fewer devices and after about 10 years the trend is slowly dying out again. Samsung’s decision to say goodbye to curved and edge-to-edge screens marks the end of an era that the company itself ushered in nearly a decade ago.
With the introduction of the Samsung Galaxy Note Edge and later the Galaxy S6 Edge, Samsung introduced innovative designs that first wowed audiences and consumers. These screens took advantage of the flexibility of the then relatively new OLED technology to enable additional interaction options along curved edges.
Over the years, curved screens have gone from being a unique feature to becoming a standard feature in many high-end smartphones, not just from Samsung but from other manufacturers as well. But user preferences and the technological landscape have changed over time. Many users and reviewers have found that curved edges often offer no added benefit and can sometimes make handling more difficult, for example due to unwanted touch or difficult legibility at the edges.
The new Galaxy S24 Ultra An era ends
With the Galaxy S24 Ultra, Samsung is opting for a flatter display with only the glass slightly rounded for a comfortable hand feel. The move follows a general trend in the smartphone industry, with manufacturers like Google moving away from curved displays. Even Xiaomi has joined in with the 14 Ultra.
There could be technical and practical reasons for the decision to say goodbye to the Edge Display. Flat displays are generally more robust and less susceptible to damage if dropped. They offer better compatibility with protective films and cases. Especially the case is important for many customers.
Curved like a banana: Looking back at previous designs
Experimenting with unusual display sizes is nothing new. For example, the LG G Flex, which comes with a vertically curved screen, and the Samsung Nexus S, which also has a slight curvature. These designs were interesting gadgets that showed how manufacturers tried to differentiate themselves from the competition through innovative features. However, two long curved displays dominate.
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