Although Samsung has introduced many new features that work with artificial intelligence Galaxy S24 Earlier this year, the AI-powered digital voice assistant Bixby didn’t get much attention.
According to a new report, Samsung is hiring a former Apple employee responsible for Siri’s contextual and conversational awareness to lead a new AI team.
Apple’s Siri is set to lead Samsung’s newly formed AI team
In recent years, Bixby seems to have fallen further behind its competitors Alexa, Google Assistant and Siri. However, Samsung may have plans to revamp Bixby and its other AI efforts by hiring ex-Apple employees. accordingly A report By Mark Gurman, Bloomberg’s usually reliable correspondent Samsung has named Murat Akbakak to head its newly formed unit, the North American Center for Artificial Intelligence.
Murat Akbakak’s profile is on LinkedIn He says he still works at Apple and is the head of conversational and contextual AI at Siri. However, if Bloomberg’s report is true, Accpack may serve its notice period on Apple. Apparently Samsung made this announcement internally this week while Apple was busy announcing Apple Intelligence and all its new AI features for iPadOS 18, iOS 18 and macOS Sequoia.
Samsung will reportedly consolidate its teams in Toronto and Mountain View, California. According to an internal memo, Samsung has combined these two teams to improve operations and increase efficiency.
With AI being an exciting new trend, companies like Apple and Samsung are aggressively introducing new AI features and services into their products.
At Apple, Akpakak was responsible for “Define and implement the strategy for Siri, Apple’s personal digital assistant, with a focus on personalization, context and conversation, and advances in multimedia AI.“He can bring this extensive experience to enhance Bixby and Galaxy AI across Samsung’s Galaxy device ecosystem.
Watch the video below to learn more about Galaxy AI.
Samsung’s new leader is an artificial intelligence researcher who worked on voice assistants at Microsoft a decade ago. Hopefully this can propel Samsung’s AI efforts across its ecosystem of devices and services. Effective use of AI could be crucial for South Korean businesses in the coming decade.
Photo credit: Samsung
