Currently, streaming content is evolving, due to which there are already different paid prices, depending on whether the user wants to watch series and movies without any interruptions or if they have no problem watching ads. Even others like it Pluto TVWhich offers a variety of programs without paying a single penny and it seems that Netflix has realized this and they are already planning to do something about it.
That said, Red Platform is evaluating the possibility of offering a free plan with ads as part of a strategy to increase revenue in a big way. This new ad-driven subscription model could be implemented in markets where free television is popular, and so it would not have a selection of content, but one type of channel.
A free subscription with ads is being considered in some countries Europe and Asia. Sources close to the company indicate that the offer is aimed at increasing the audience. Germany and Japan They are two of the mentioned markets because of the relevance of free television networks in those countries. The idea is to attract new users to a service familiar with advertising, which they already know.
This initiative will not be the first introduction of a free plan. inside 2021A pilot test was conducted KenyaA subscription offer at no cost to the device Android. Users can access series and movies, even with free download options. However, it only lasted two years. While the free membership offer with ads is in its early stages and subject to change, it is clear that this plan will not be launched in the US or other markets where there are already substantial subscribers.
Furthermore, currently the basic plan without ads is not something that is hated by the public, on the contrary, many people have activated it.
Through: Bloomberg
Author’s Note: It’s going to be a good test that unfortunately won’t happen in this part of the world, since Netflix is very popular in Latin America and obviously they won’t want to let that secure income go.
