Samsung is struggling to attract new buyers for its foldables

Can the creator ever pull himself out of this hole? In general, more foldables are being bought, but not from Samsung.

Samsung, a pioneer and undisputed market leader in the foldable smartphone sector a few years ago, is facing increasingly strong competition. However, with the introduction of the new Galaxy Z Fold 6 and Flip 6 models, the South Korean electronics giant is showing restraint and showing at least a 10 percent increase over the previous generation. performed – That’s not much, but it’s still ambitious given the current situation.

One reason for cautious expectations may be that most foldable buyers already own an older Samsung model. The company seems to be having trouble convincing new customers about the benefits of foldable devices. To counter this trend, Samsung is committed to improving the retail experience, extending warranties and combating stereotypes about the longevity of foldables.

But while Samsung sticks to its proven formula and makes only minimal improvements, competitors like Huawei are entering the market with innovative approaches. In the first quarter of 2024, Huawei increased its market share to an impressive 35 percent, while Samsung dropped to 23 percent.

It’s not that interest in foldables is generally declining, quite the opposite: Overall, according to Counterpoint’s analysts, the global foldable market recorded a 49 percent increase in Q1 compared to the previous year.

Despite the challenges, Samsung is optimistic and points to improved AI functions, slimmer designs and sturdiness of the new models. Whether these arguments are enough to survive in an increasingly competitive market remains to be seen.

The Galaxy Z Fold 6 and Flip 6 will be available from July 24th, with prices starting at an impressive 1,999 euros for the Fold 6 (100 euros more than its predecessor) and 1,199 euros for the Flip 6. Are you tempted to buy a folding for money?

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