Recently, when a game is not liked by the critics as well as the audience, it is reflected on the pages that compile all the ratings that have been made and that information can be taken directly. Metacritic, where scores are noted that may be somewhat exaggerated. And while there’s always a say about what ultimately counts in the game, some companies point out that low scores affect economic aspects one way or another.
In a recent SEC filing, Take-Two Interactivematrix of Rockstar Games and publishers of franchises Grand Theft Auto, talks about the damage that review bombing can do to a company or a franchise. In a recent annual presentation, the leadership team portrayed these practices as a real threat, choosing to be a little more professional and labeling the practice a smear campaign.
Here is part of the report:
In addition, it is important to achieve and maintain high ratings for our games on the third-party platforms we operate on because they help players find our games. If one of our games’ ratings drops or if we receive significant negative reviews that cause our ratings to drop, it may be more difficult to find our games or recommend players. Additionally, we may be subject to negative review campaigns or campaigns intended to damage our ratings. Any such decline could result in loss of players and revenue, additional advertising and marketing expenses and reputational loss.
It is quite interesting that these statements are made within the launch framework GTA 6, as they hope people will give the product a good rating, which is already better than what was observed in the first trailer released a few months ago. However, not everything is perfect, as it must be remembered that the remastered trilogy of the Star franchise was poorly received due to issues at launch and this reflected in the ratings. Metacritic.
Through: Insider Gaming
Author’s Note: Ultimately ratings have some importance, more than anything for future sales issues. We’ll see how the next GTA installment goes.
