(Pocket-lint) – Amazon Music UK has announced it is hosting a Prime Day Live event in support of Music Venue Trust. The concert will feature artists Lewis Capaldi, Celeste, and Cate Le Bon and will raise awareness and funding for grassroots music venues in the UK that are “now under threat of closure” due to the pandemic.
When is Prime Day Live?
Prime Day Live will be a virtual-only event, with no in-person component. The live stream will be held from 7pm to 9pm BST on Friday 9 October 2020.
How to watch Prime Day Live
You can watch Prime Day live from the Amazon Music UK Twitch channel. During the live stream, Twitch viewers will be able to donate directly to Music Venue Trust.
You will also be able to watch via the Amazon Music mobile app.
What to expect from Prime Day Live
Lewis Capaldi, Celeste, and Cate Le Bon will each perform a 30 min set live on stage from a “small independent music venue across the UK that is under threat of closure due to the COVID-19 pandemic”, according to Amazon. Lewis Capaldi is one of the UK’s best-selling artists from the last two years, perhaps best known for his “Someone You Loved” song. He plans to perform in front of an empty, small capacity venue – where he played one of the first gigs of his career in 2017.
According to Music Venue Trust, Amazon Music UK was one of the first donors for the COVID-19 Crisis fund it started earlier this year, and that Prime Day Live should raise awareness and helo drive donations that could keep struggling music venues open. “Every penny helps,” said Mark Davyd, founder and CEO of Music Venue Trust.
As part of Prime Day Live, Amazon Music UK said Amazon is making donations to four participating music venues to support their ongoing operating costs, and it will make a donation to the Music Venue Trust’s Save Our Venues appeal. Amazon has also made Music Venue Trust one of its spotlight Smile charities for the month of October. It also offering two winners the chance to win a Prime Day Live at home ‘Watch Party Kit. To enter visit Amazon UK’s Facebook or Instagram.
Want to know more about Prime Day?
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Writing by Maggie Tillman.
