Call of Duty It ranks itself as one of the most popular competitive games in history. Part of this is because Activision has employed an online matchmaking system based on each player’s skill, which prevents anything from going too well against someone just starting to play. Thus, New research shows that with this system removed, very few people choose to return to the game.
Recently, Activision shared the results of an investigation they conducted earlier in the year Modern Warfare III, Where they discovered that apart from the Skill Matching System or SBMM for its acronym in English, About 90% of users choose not to return to the game. What the company points out is that in its research, 50% of players were reduced to skill-based matchmaking, which significantly reduced the rate of players choosing to play again, while the abandonment rate increased by 80%. They commented on it:
“This will ultimately lead to a worse experience for all players because there will be fewer and fewer players to play with. Furthermore, this test only reduced efficiency in the pairing rule [no eliminó por completo el emparejamiento basado en habilidades]. “If it were to be removed entirely, we would expect the player population to decline rapidly over the course of a few months, which would result in a negative outcome for all of our players.”
Fortunately, it was only a test, and Activision has no plans to eliminate its skill matchmaking system, especially when this study makes it clear that it’s a bad idea. In related matters, Modern Warfare III It’s now available on Xbox Game Pass. Likewise, they confirm its beta date Black Ops 6.
Author’s Note:
It’s important to create a good competitive environment, and if you’re up against people who are obviously much better or worse, the incentives to play again are lost or significantly reduced. You have to find a good balance.
Through: activation
