The owner of mobile imaging app VSCO has bought the mobile video app Trash and intends to integrate the AI movie editing features into its own offering. VSCO CEO Joel Flory says his team has been concentrating on video a lot this year and by acquiring Trash, it will be able to improved VSCO’s video features using technology the Trash team has developed.
Trash uses artificial intelligence to identify crucial moments in video footage and can automatically make cuts to help those with little editing skills produce a polished result. The cut video created by the app can be re-edited and adjusted by the user once it is done, but the idea is that the app does all the hard work and gets you started. Now though the app in its own right is closing down and users need to check they have download their video materials before it closes on 18th December.
Below is a walkthrough of the Trash iOS app from YouTube channel App of the Day:
VSCO has a user base of over 100 million people and more than two million subscribers, according to Trash founder and CEO Hannah Donovan. It seems her team will be joining VSCO and will gradually release the features that Trash offered in the VSCO app.
No mention of the amount of money VSCO has paid for Trash is mentioned by either party. Previously, Trash was only compatible with Apple devices, but now its features will come to Android users via VSCO. For more information see the Trash and VSCO websites.
Press release
VSCO Acquires Video Creation App, Trash
We’re excited to share that we’ve acquired the Trash app today. Trash is a mobile video app that brings fun and serendipity to video creation using AI to lower the barrier to make, share, remix videos in an entirely new way. From the very first meeting with Hannah Donovan, I was blown away by the team’s passion and excitement for making creativity and video creation accessible to as many people as possible. This deeply resonated with me because it is also why we built VSCO – to help everyone fall in love with their own creativity.
What I love most about Trash is that it gives you a running start. We all know that a blank canvas can feel daunting, but with one tap, Trash’s AI brings your video clips together into a fresh edit that you can further customize or change up. It’s pretty delightful. Creating something should feel this easy and accessible from your mobile phone. You’ll see more of these magical moments be brought into the VSCO app and added to our membership in the coming year.
As part of our ongoing investments and focus on video this year, we’ve seen more members editing with videos than ever before on VSCO. We’ve recently launched several new video tools to our membership, including being able to slow down, speed up, or reverse your videos. You can now also add cool video effects and use new capture modes to create and flex your video content on or off VSCO. The best part is, we’re just getting started. We’re excited to see this momentum continue with the addition of Trash’s AI and machine learning technology in the VSCO app and with more updates in store. We’re pretty bullish about video and all different media formats that make creating easier and fun.
This is important to us, because we know creativity can have a profound and positive impact on people’s lives. We’ve seen it firsthand this year – people investing in creativity as wellness. Creative pursuits have served as a lifeline for self-expression, connection, and community. All of us at VSCO, now including the Trash team, are hard at work to ensure VSCO remains a space where you can continue to explore your creative expression and journey.
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