Grant Cardon
Anyone who ever thinks that social media is a shallow place full of vague thoughts and trivial ideas, you may be wrong.
It’s a great place to gather listeners’ feelings and track engagement across multiple channels. You can compare your marketing results with virtually every other channel.
Grant Cadon is an entrepreneur and influential. The author, speaker and founder of 10X Growth Conference (whose net worth exceeds $ 300 million) has told me that social media is a great tool for marketers.
“The advantage of social media is that it allows the creator to control the volume and speed of the messaging, as well as the real-time response to how the listeners receive the message. Time engagement pays off a lot, ”he said.
Cardon is right. As a quick tangent, it’s like explaining how it works. Suppose you have a new company called Wonderbar. There are a million ways to market your brand. Although you may be able to run ads on television and radio, it is difficult to trace the transmission of those ads. Although anyone can see or hear the ad from anywhere, the industry is still working on a way to make it easier for people to find out where the ads are being sent. Everywhere Interaction.
Every click, view and like back can be traced on social media. “Reach” a Measurements are accurateIt is important to know how often content appears in front of people. Wondering if Wonderbar has a specific audience appeal? This is how you discover. A new campaign is being launched to provide free samples. You can track every single metric with social media. Email marketing is the only marketing channel that provides a better analysis of how promotions have performed.
There is a big difference. I’ve been saying this for years, but one of the main reasons that Facebook is so successful in terms of revenue is that the ad management system they provide is second to none. Email can’t touch it. An ad can be shown to a target audience and then compared to another.
Cardon noted that tracking social media accounts is important for both paid and organic social media. Cardon showed how organic ingredients can be more profitable. An organic post can go viral, reaching millions of people, while a paid social advertising campaign only goes so far. There are no organic limitations.
“I can get away with organic overpaid any day of the week,” Cardon said “I have never considered social to be less valuable than paying and anyone who has said it explicitly does not know how to effectively run a social program that converts and monetizes traffic.”
Cardon noted, however, that tracking is not an end goal. Social media campaign managers often believe that success means a large number of followers. We all do it. A campaign can only be considered valuable if it has hundreds of likes or comments.
Cardon believes this is probably the most overlooked aspect.
“The problem with social media is that there are a lot of people who are satisfied with opinions, likes and comments,” he says. “None of this makes much sense to me. I’m eager to reach out, repeat the messaging and the offer transforms the relationship with a customer or investor.”
Cardon suggests that marketing must be considered by the audience. Do they like reels or stories? Are they more comfortable with livestream video? You can dig deeper into the metrics to find out through social media. According to him, marketers should use every social channel and track their success across all platforms. It is important to be consistent. He says that if you post once or twice a week, you will not be able to capture viewers.
Cardon also mentioned how important it is to use all digital platforms. Cardon noted that his company sent more than 400,000,000 emails in 2021. The sweet spot of digital marketing often happens when digital platforms complement and support each other. He said YouTube was the only platform he would choose over all other platforms.
It’s not easy to get started. While WonderBar is not yet ready for TickTock, Clubhouse or Clubhouse, Cardon has made a great point. The earlier you start building relationships, tracking engagements and seeing conversions, the better.
