There is meta Announcement Features a variety of features to celebrate Black History Month across the app, including themed stickers, dedicated programming and AR and VR experience.
Meta’s focus will be the launch of the main event The new ‘Metavers Culture Series’, which will be hosted Horizon Worlds And There will be workrooms, and features Leaders and creators of black thought across the United States are discussing their work and impact in this virtual environment.
Explained by Meta:
“In this immersive virtual reality experience, participants will create custom worlds and explore ways to weave black culture, tradition and creativity into the fabric of Metaverse.” The goal of this year-long series is to provide an accessible entry point into the future of technology for a historically excluded, diverse community.“
It is interesting to note that Meta seeks to weave more metaverse-aligned elements into its current activations, especially when Metaverse, as Meta imagines it, is still a long way from reality.
(On the one hand, for example, if you want to see more in Metaverse Vision, you can check out This post)
At the same time, if you are building the next platform for connectivity, embedding cultural influences from the beginning makes a lot of sense and it is good to see Meta considering this aspect in its strategic planning.
In addition, Meta VR hosts various Black History Month events:
“Every week, you see a new selection of curated VR content Oculus TV includes creatives in protest of the discovery of the incompatible heroes of Black Lives Matter and a trip to the International Space Station with astronaut Victor Glover.
Metas also hosts a new, cinematic VR experience from Academy Award-winning director Roger Ross Williams that explores the history of restricted movement of black Americans and the creation of safer spaces in communities.
Along with this, Facebook has launched a new one Pick up the black voice Hub, which will host exclusive content from various black manufacturers.
Facebook and Instagram users will also be able to add themed stickers to their posts and stories, while Instagram is also encouraging users to get involved in the event. # ShareBlackStories.hashtag.
Ultimately, both Instagram and Facebook will serve as an AR entry point for a new art installation exploring the influence of black Americans in shaping culinary culture..
The physical show opens in New York City on February 23, but Facebook and Instagram users will be able to access a digital experience via Facebook or Instagram cameras, adding a new effect to each app.
While the month of black history serves as a great reminder of the impact of black culture on modern society, it is also a good time to focus more on black-owned businesses that have been hurt. Especially hard by the epidemic.
On that front, Meta has also released an updated version The black community Cultural Guide, Which outlines how business leaders can show their support.
It is important to focus on the wider community, and consider the role that you and your business can play in building understanding, and these activations and guidelines can help develop a more focused strategy around these as well as participate in a wider celebration. .