This can be interesting.
For a long time, Twitter has been trying to create the best way to enable people to share more detailed comments and thoughts in the app, which many people already add screenshots of notes to their tweets.
In fact, in 2016, when Twitter CEO Jack Dorsey Explained The company that was looking at possible options to enable long posts in tweets (which eventually expanded to 280 characters in length) used a screenshot of the text to communicate its argument.
Twitter has its ideas on this front, adding ‘threads’ as an alternative, when it also bought the newsletter platform Revue, which now asks users to try if they want to post long text updates.
But that is not all Check out this new tweet The reverse is characterized by engineering experts Jane Manchun Wong.
As you can see, Twitter is currently working on a new option called ‘Articles’, which seems to provide a way to create blog posts within the app, which you would then guess can be shared via Twitter.
It’s not clear exactly how this will work, but it’s certainly something that Twitter is developing – as one spokesperson explained to SMT:
“We’re always looking for new ways to start a conversation on Twitter and help get involved. We’ll share more about our work here soon.“
A simple reaction, so there is no more insight. But it is coming, and it will be interesting to see if it offers the option to replace text screenshots in a more compact, functional, searchable way than the current thread process.
Some have suggested that it might be a Twitter Blue option, or at least start it that way, paying customers to be able to create long-form posts that they can then share on the app. The true utility, of course, includes details of how it works and how to present these long posts in the Twitter app.
Will that feed into a Revue newsletter? Will these posts only be on your profile, with the creators then be able to share a sample in their tweets, referring to users with full text? And if so, would it be worthwhile to drive referral traffic to long-form posts on Twitter when you can bring them back to your own website?
Again, the real value will be how it actually works, but it’s interesting to note that Twitter hasn’t abandoned the concept of long text in tweets.
Maybe new Twitter CEO Parag Agarwal is a fan of the idea, so it’s coming back.
We will keep you updated on any progress.
