LinkedIn is currently seeing ‘record level’ or user engagement, but most of it is dominated by seemingly other platforms such as re-posting, spam, vaguely topical polls and other less interesting posting actions, specifically designed to create shallow engagement.
At least that sounds like it, but LinkedIn is working to improve it, and today, LinkedIn has launched a new venture. Provide more clarity See how it works to combat these elements and improve your LinkedIn experience.
Explained by LinkedIn:
“Starting today and over the next few weeks, we will be publishing “Mythbasting the Feed”, a series of blog posts and on-platform content aimed at providing greater insight into how our products work and resolving common misconceptions and assumptions. Our ultimate goal is to be clear to you about how we think about feeds and how things work.“
The first two videos in the series are now active, LinkedIn’s VP of Engineering Sabri Tojin Explains what kind of content LinkedIn wants to expand in-stream:
As well as alignment between professional and personal growth through LinkedIn content:
The latter is probably a key focus note, with many seemingly off-topic posts potentially falling into the more ‘personal’ category.
Should you post the same updates you shared on Facebook to LinkedIn, where your audience will be professional and who will be on your peer network? In most cases, probably not, but as Tozin explains, there are some crossovers that are acceptable and aligned with the use of LinkedIn.
It has interesting insights – but really, what LinkedIn users probably want to know is what gets more traction on the platform and what the penalties are likely to be for its algorithms.
LinkedIn has not traditionally provided insights on this (hence this new initiative), but it has previously stated that:
So if you want to increase the performance of your content on LinkedIn, you probably want to stay away from these elements and focus on creating relevant, engaging posts that are aligned with your target audience.
This, of course, won’t deter some people from redistributing viral posts from other apps as a way to lure cheap engagements.
But LinkedIn hopes to be able to oversee how it handles this new initiative, which can help you build a more effective, engaging presence in the app.
The first two videos (above) are fairly general, but LinkedIn says it’s getting more information, including:
- Mythbasting the Feed: How algorithms work and personalize feeds
- Mythbasting the Feed: Content Distribution and How We Work to Resolve Prejudice
Hopefully these elements will include more specific, effective tips to help you improve your LinkedIn approach.
