LinkedIn is currently seeing ‘record levels’ of engagement, and that activity will continue to grow as we move into the next phase of epidemic recovery, and economic activity will pick up again.
This has aroused the interest of many brands, which now want to focus more on professional social networks.
So how can you do that? What’s working on LinkedIn right now and what should be the focus of your LinkedIn content approach?
Team from Social internal Recently paired with Cloud campaign To gather more insights, analyze over 141,000 LinkedIn posts, from 1,000 LinkedIn company pages, to see which formats are generating the best response.
What are you looking for? Native documents – e.g. Post containing PDF has been uploaded directly to LinkedIn – Generate 3 times more clicks than any other type of content. Many users are using this format as a kind of native LinkedIn carousel post, with each PDF uploaded appearing on a separate, swipeable display.
The videos also perform well – you can see a summary of their results in the graphic below or read the full study Here.
