LinkedIn’s Streamlined ‘Boost’ Ad Expansion Option, Users Can Pay Now Expand their LinkedIn event list Through the boost process in the app.
LinkedIn initially launched its ‘Boost’ option last year, providing an easy, fast way to expand organic posts in the app.
Much like Facebook’s boost process, tHe helps marketers capitalize on initial traction to expand their messaging in order to simplify advertising costs.
Such as LinkedIn:
“With a click of a button and some payment details, you can easily boost your most engaging or time-sensitive content a little to extend your audience’s reach. Over the past year, thousands of pages have been used by Boosting to present their content to the most important professionals in their business. ”
Now, you can use the same for your LinkedIn events.
“To get started, click the Boost button on the Events page, select your target audience, set campaign schedule and budget, and enter payment information. This will create a Event ads that appear on the professionals’ LinkedIn feeds that you have chosen as your target audience. The ad will contain information on the original date, location and how to attend the event. ”
LinkedIn will give advertisers insight into how many members have clicked or viewed your promoted event ad and / or registered for your event.
It’s a fairly straightforward advertising option, designed to bring in more advertising dollars for LinkedIn through a simplified extension in-stream.
However how effective this is will be relative to each event and how much you are willing to pay to ‘boost’ your messaging.
Events have been confirmed as winners on LinkedIn, with More than 24,000 events are created in the app every week. Ongoing epidemic mitigation measures, and the growing effectiveness of online video have ushered in a new era of virtual meet-ups, giving LinkedIn a significant opportunity to play a central role in the later stages of industry conferences and functions. Tools
Of course, many are still eager to return to personal functions, which are also slowly returning. But working from home shifts means that many people have become accustomed to remote access, creating a platform to capitalize on that interest with LinkedIn’s event tools.
Boosting provides one more element in this regard, including the ability to reach more professionals with your functions, and maximize interest.
Your approach may be worth considering.
