LinkedIn Advertising Bidding shares insights into best practices [Infographic]

Looking for a better understanding of LinkedIn ads and how you can maximize your paid promotions on the app?

If so, this list is for you. LinkedIn has released a New overview Of Different types of bids used on the platform, including tips on how and when to use each component.

Explained by LinkedIn:

“When you launch a campaign on LinkedIn, all ads are entered into a second-rate auction for each member who visits LinkedIn’s feed. The auction takes place in the background in milliseconds, with bid rankings from different advertisers competing for the same ad slot for one member. A bid is the maximum price you are willing to pay for a key result, such as a click. The type of bid you choose should be based on your marketing goals. The combination of relevance then determines how much a LinkedIn member will be associated with your ad and determines the bid value to be shown to an advertiser’s ad member and when.“

Basic information – you can see LinkedIn’s new bidding one-pager below, while you can read more about LinkedIn bidding strategies Here.