Good news for brands on Twitter – now, all business The United States, the United Kingdom, Canada, and Australia To be able to Add a new ‘Location Spotlight’ module to their business accountWhich includes location information, business hours and additional communication methods.
As you can see in the example on the Twitter page for Business, the Spotlight module includes a separate section below your main profile information and a range of additional business information elements above your tweets.
The module is part of Twitter’s Professional Profile option, which is free in the app, available to all businesses.
Twitter is slowly expanding its professional profile tools since the initial testing of the first option began In April of last year, Selected brands are participating in the beta program. Twitter has already started inviting more businesses to sign up It is open to all applicants In September.
Now, you can transform your account options into a professional profile, so you don’t have to go through the full Twitter approval process to switch to professional presence.
The Location Spotlight module is one of the few new features that Twitter is developing to help brands make the most of their presence in the app. This is an easy way to give your brand presence a more professional look, while providing more information to help people communicate, which can create more leads from the app.
(Note: ‘Shop Spotlight’ here refers to Twitter’s renamed Shop module, which is currently only available for select brands in the United States).
Where Twitter is planning to go next with its professional tools is anyone’s guess, even Twitter is probably obscure, due to the pending Elon Musk takeover. Some have speculated that Twitter could get in the way of Facebook and eventually limit access to business accounts to force more brands to pay for ads.
On Twitter this may seem unlikely, but there is a risk that changing your profile could result in algorithmic effects as a result of strategic changes to the platform.
But you can switch back to a personal account at any time, and Twitter has no rules – at least for now – that force businesses to change.
As such, it can be a good option, providing more contact points for your business.
To transform your Twitter profile into a professional account:
- Go to your profile settings or swipe the sidebar while in your home timeline in the app. If you’re in the sidebar, scroll down and select it until you see the “Twitter for Professionals” tab. If you are in your profile settings, scroll until you see “Switch to professional” and select it
- Once you have entered the conversion stream, select “Start”
- Select a category for your professional account and select “Next”
- Choose “Business” or “Creator” and select “Next”
- Congratulations! You are now a professional on Twitter!
You can read more about it Twitter’s professional account conversion process Here.
