Streaming could start in the summer – Nielsen
Like other activities, watching television has historical rules. Many are influenced by the calendar. However, streaming continues to increase and claims 31.9% of the total television time.
May is traditionally the month with the lowest number of TV viewers. And this year was no exception, with total time spent with television reduced by 2.7%. Compared to broadcasting or just watching, however, streaming usage increased by 2%. The increase was widened by the release Obi One KenobiDisney + Season 4 Stranger ThingsNetflix. The appetite for these titles was significant, helping the two platforms attract larger audiences as programs dwindled: Disney + attracted 2.5% of total TV shares on May 27 and Netflix claimed 9.0% on Saturday, May 28.
Both cable and broadcasting decreased in May according to historical rules. The cable has also dropped 3.5%. For broadcast viewers, the dominance continued with systematic criminal dramas such as drama NCIS, The FBI Blue bloodThe genre accounted for one-third of the total broadcast views. News only saw a 4.2% drop in May. However, the game viewing rate was 7% higher and 9% higher. The most watched NBA playoffs in May was the only program
Summer is a quiet time for television and can serve as an indicator for streaming services. Keep checking back for more iterations and updates from The Gauge, as we continue to map these trends.
Please read the procedure below.
The video gives you a glimpse into the work of Brian Fহhrer’s The Gage.
Procedures and Frequently Asked Questions
Monthly macro analysis by gauge of consumer access across major television platforms, including broadcast and streaming. The chart also shows the breakdown of major streaming distributors. This chart shows the share of individual streaming distributors in each section as well as the total TV usage.
Gauge data is obtained from two weighted panels. Then they come together to create graphic. SME’s streaming data is taken from a subset of the streaming meter-capable TV family within the national TV panel. Linear TV sources (broadcast and cable), as well as total usage based on SME’s overall viewing from the TV panel.
Data is based on a specific viewing time. The data, representing the 5 week month, included a combination of live +7 for 1 – 4 weeks in the data period. Notice: Live +7 covers live viewing on television and viewing up to seven days later. The Live +3 package includes watching and watching live television for up to three more days.
In The Gauge, “Other” includes all other TVs. This includes tuning other than the one shown, unlimited video-on-demand (VOD) streaming, other devices (DVD playback) and all other televisions. Because streaming only through set top boxes does not give credit to the respective streaming distributors, these are included in the “Other” category. We will continue to work SMEs to improve our streaming meter technology as well as to credit individual streaming distributors simply through set-top boxes.
Streaming platforms listed as “other streaming” include high-bandwidth video streaming on television that is not broken down individually.
Hulu live viewing includes Hulu, and YouTube viewing includes YouTube TV.
Echoed linear streaming, also known as encoded TV, can be found under the broadcast or cable group (linear TV), as well as streaming and other streaming options such as Hulu TV, YouTube TV, and other streaming MVPD / vMVPD apps. MVPD is a multichannel video programming distributor. This service is provided by several television channels. Distributors who combine TV programming from multiple networks are known as VMVPDs. They offer a subscription that allows exclusive access to the content.
