The benefits of online advertising
The benefits of online advertising
Online advertising has grown exponentially in recent years; It creates a direct and immediate connection between companies who want to sell their products and services and those who may be interested in the products mentioned. So, it is natural for us to revolutionize the way we advertise almost everything for online marketing. Advertising on social media networks like Facebook allows you to connect with millions of people at once, without spending too much on advertising. Most of the time, online advertising is the second-most cost-effective advertising.
The benefits of online advertising
1. Exposure
On average, a person spends about 2 hours a day on the Internet. The top six most popular websites: Facebook, YouTube, Google, Amazon, Yahoo and eBay, all have over one billion monthly visits. If you advertise on any one of these sites and target your marketing to those who spend time on those sites, you can gain access to a larger audience.
2. Cost
Costs can vary greatly depending on the ad you’re selling. The average cost per CPM for Google AdWords advertising is $ 0.30, which rises to $ 1.20 for Google Display Network ads. Even so, owning one is still beyond the reach of the average person.
3. Personalization
One of the best ways to make one’s ads relevant to your audience is to use the information that these social media sites have from their users. It can be age, gender, likes and dislikes, but also what people are interested in seeing these ads, which can be collected from the browsing history of the people who visit your page. The more relevant the ad is to a person’s interests and background, the more likely they are to be associated with it. 4. Targeting
If a person is on Facebook, they are most likely interested in the product or service you want to sell, where targeting is effective.
4. Retargeting
A person can track what they are looking for, and if they leave the site without a purchase, there is a good chance. Jordan Sudberg Will show interest in the service or product you are trying to sell. All you need to know about this type of advertising is your email address. Many companies offer various retargeting options on Facebook, which will alert you when someone scrolls past your ad and thus, you can continue advertising to them until they buy something from you.
5. Co-creation
Online advertising is a very interactive platform; On the one hand, the seller is trying to sell his product, and on the other hand, the customer is trying to buy the product or service. This allows both parts of the equation to remain at the same level and interact freely, which greatly increases engagement.
Jordan Sudberg Advises that online advertising is one of the best, most affordable ways to advertise one’s products and services. Social media websites like Facebook allow a much higher level of interaction between sellers and customers than advertising on television or radio. People can express their opinions about products and services, ask questions or share their experiences, thus creating a more incredible sense of trust. The cost of advertising on Facebook is much lower than on television or radio, making it a great way to advertise your product.
One can advertise very effectively using the various targeting options that Facebook Co-Creation offers, including retargeting, while keeping costs low. This is the best way to advertise online.
