If you haven’t received the message yet, Meta really wants you to use the reel and provide it with more reel content for the growing interest in short-form content.
Indeed, its time The most recent earnings callMeta Note that Reels People now spend more than 20% of their time on Instagram, while video users account for 50% of the time they spend on Facebook overall. Adam Mosseri, head of Instagram, has repeatedly mentioned that they are working to integrate all of Instagram’s video options around the reels, while All videos posted to the app are now eligible to be shown on the reel feed.
The TikTok effect has transformed the product roadmap of many social platforms, nothing more than meta, and usage statistics suggest that if you want to maximize your Facebook and IG performance, at least, it’s worth considering the reels in your platform marketing method. .
And if you’re exploring your reels options, this might help. Today, there is Instagram Reveal a new set of tips To help maximize the performance of your reels, and provide more inspiration for your short form video clips.
Such as Instagram:
“Since its launch on Facebook and Instagram, Reels has become a worldwide repository of entertaining, imaginative and educational video content. The ideal place for reels to play a powerful role in discovering brands on the world stage, expressing themselves with more creativity and fun, and creating compelling narratives that drive excitement, engagement and awareness. “
This further underlines, with Instagram saying that more than 45% of accounts now interact with a reel in the app at least once a week.
The impact that TikTok has had in this case is hard to overestimate, extending beyond just providing alternatives to an alternative content and extending into habitual behavioral changes – meaning users are now more naturally motivated to respond to short-form content, and increasingly responsive every day. .
In other words, TikTok has changed the way people engage with video content as a whole, so it’s not just that TikTok itself is popular, it means that all apps have to align with this change in usage, or risk being left behind, because more people By consuming short-form content, the span of their attention is instinctively reprogrammed to respond to this format.
In line with this, Instagram has shared six key tips to help you maximize your short-form video approach:
- Hook nails – Instagram says that, like all video formats, brands should keep their objectives in mind and highlight their brand within the first few seconds of your reel clips. ‘If the intention is to convert, then put your product or service into action.’
- Be creative with change – Creativity is important in short-form videos, and Instagram suggests that brands should be seen Both experiment with conversions to entertain their audience and show off their brand personality. There is no prescriptive playbook here – creativity requires experimentation and development. But considering the different presentation styles, and looking at content from other brands and manufacturers, you can come up with more interesting, original ways to frame your clips.
- Rhythm match – Music has been a key element in the rise of TikTok – as evidenced by its resurgence Fleetwood Mac’s classic hitAlong with other hit songs driven by creative trends in the app. Instagram notes that more than 80% of reels are viewed with sound on, and syncing your content with music can play a big role in maximizing the effectiveness of your content. IG recommends using auto-captions to increase engagement.
- Keep it in trend – A key part of Reels and TikTok engagement is to align with the organic feel of the feed, including being aware of recent trends and getting involved where relevant. ‘Create and encourage your audience to remix your reels, or start a conversation with them in the comments section. Try adding relevant hashtags to optimize exposure for your content ‘.
- Explore collaboration – Of course, if you really want to tap into the creative power of the reel, work with Experienced and skilled creators can be a great way to enhance your brand story in ways you never thought possible. ‘Collaborating with influential voices enhances more engagement, authenticity and awareness. Campaigns that include branded content ads include + 123% growth in awareness, + 112% growth in associations, and + 67% growth in consideration and motivation, indicating that manufacturers can help increase brand influence. ‘ Top manufacturers know what works. You can find relevant manufacturers to work through the meta Brand Collabs Manager Tool.
- Be authentic – Instagram’s last note is a little more generic, but the gist here is that authentic content works best in short sized videos. ‘Create reels that are true to you and that reflect the value of your brand’. It’s not highly instructive, but the idea is that people are looking for real, abhorrent connections and content within the reel, in contrast to past social media trends, which can help them connect with your brand’s policies and practices.
Add this, Meta’s Will YoderThere are also those who work in sports partnerships Provided some simple tips for the brand Looking to maximize their Instagram performance.
- There is no ‘magic number’ for content volume or mix – Yoder says Instagram’s algorithm is account-based, so it’s going to serve your content to individual accounts based on their behavior. This means that while some accounts (such as the NBA) may post 20+ times a day and see great performances, others will inevitably be more conservative – but either way, there isn’t a certain number of posts per day that you should notice. How algorithms distribute content. ‘Always check and repeat to see what volume / mix works’.
- Pay attention to earning calls – Every quarter, all major platforms outline their financial performance, including key notes on the strategy and where they are focusing. Yoder says these priorities are where engineering resources go and where they want to focus more user time and aligning with it can help maximize your strategic success. ‘Just like hockey, where sk / engineering resources are going to win skates’.
- Only you care about your grid – Yoder says that almost no one who interacts with your content sees it on your profile. ‘My advice is to focus exclusively on how people are interacting with your content in the feed. Grid stunts are stupid and hurtful. ‘
- External forces drive more growth than content – Yoder notes that every year, the top growing NFL team accounts are the ones that make the Super Bowl. Yoder says these kinds of external influences really increase engagement and activity, and brands will serve best by focusing on capitalizing on their strategies while in these moments, as opposed to trying to find clever posting strategies and techniques.
- No one uses IG in the same way – Yoder says Instagram users are all different, focusing on some stories, and others are exclusively linked to the original feed or, increasingly, to the reels. ‘Don’t treat all your followers the same, and don’t expect them to use the app just like you. Test. Repeat test. ‘
These are some great tips for your IG strategy, both in terms of building your presence through the reels and maximizing your overall Instagram approach through the variable content approach.
And while TikTok is still the trending app of the moment, Instagram is still at the forefront of cultural influence. If you want to make sure you’re tapping into it, these tips will help keep you on track.
