If you try to understand why Twitter is so influential despite having only one-eighth of the number of active users on Facebook – this may be the key issue.
According to a New Pew researchIncludes feedback from over 11,500 journalists in the United StatesTwitter is by far the most used social platform in this group, which means that most of the reports you see in media outlets back then, at least in one way or another, are influenced by the opinions tweeted.
Such as Pew:
“Among journalists, Twitter is clearly at the top of the list of work-related jobs. Ten out of every ten journalists (69%) in the United States say they use social media sites the most or second time for their work. Twitter is followed by Facebook at 52% and much lower on the list, followed by Instagram (19%), LinkedIn (17%) and YouTube (14%). No other sites surveyed – Reddit, WhatsApp, TickTock, Discord, Twitch and Snapchat – were not named by more than 4% of the journalists surveyed. “
So Twitter may not be accessible, or may not see the use of these large platforms, it is used by those who communicate the latest news of the day, often through these other sites – which means, one way or another, those who are prominent on Twitter Has a big impact on, which is why Twitter is so important for maximizing key messages and connecting with influential voices.
If you want to influence feedback, it’s often Twitter where it comes from. Of course, Twitter only has 229 million daily active usersBut it’s less about the raw numbers here and more about who these people are.
The real-time nature of the tweet feed makes it a perfect place to stay up to date with the latest news, which is appealing to the most engaged people in their respective fields. These prominent, highly active influencers are often the ‘breaking’ news for their own communities and network off-platforms, but it is Twitter where this information originates from, which points to the importance of connecting with these aggregators at the source.
We have witnessed this directly with former US President Donald Trump handling policy decisions mainly through tweets. Even during this time, Twitter has not seen a huge leap among active users, but every post of Trump has been disconnected, broken down and widely reported, shaking up journalists who increasingly rely on platforms to keep in touch with the latest.
Connecting with these influential voices can play a key role in your communication strategy, even if you don’t think that Twitter, literally, is worth the effort to reach your target audience.
As you can see in the chart above, the general public response indicates that Facebook remains the most used social media site for news in the United States as a whole, with 31% of U.S. adults saying they log in to a regular platform for new content. YouTube is the second-most-used site, with 22% of the public getting news there regularly
Pew’s data also show that Twitter is a particular favorite among the youngest journalists, with 83% of those aged 18 to 29 indicating that it is their most used social media site.
“In stark contrast, 45% of journalists 65 and older identify Twitter as one of their top two social media sites for work. Instagram is also more popular among young journalists (under 50), while LinkedIn and YouTube are slightly more popular among older journalists (50 or older). “
In other words, Twitter’s influence is probably growing in this case.
It also includes:
“Journalists who say they work at an outlet whose viewers are politically right are more likely to say Facebook is one of their top two social media sites (67% vs. 45%) than their left-leaning audience. Conversely, journalists who say their organization has a left-leaning audience are twice as likely to say that their organization has a right-leaning audience to use Instagram (24% vs. 12%).
Do what you want
The point here is that Twitter is a highly influential platform, whether you use it personally or not, and in this sense, raw user data does not tell the whole story of exactly how much tweets can affect public opinion and bring awareness to key issues.
Maybe so Elon Musk is interested in buying itAs a way to influence media narratives more directly – and probably when he says something when he wants the platform. ‘More civilization and consciousness‘