The only mobile brand that has been able to grow in Europe during the biggest market downturn in 10 years

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Selling new smartphones in Europe They fell In the third quarter of the year And 12% Compared to the previous year, accordingly The latest information reflected in its report Counterpoint Research. This is the worst statistic for the European market in almost a decade: the last time so few smartphones were sold was in the first quarter of 2013.

The Lack of materialConflict between Ukraine and Russia – among other things – due to production problems in China due to the increase in Kovid-19 lawsuits, rising prices and a deteriorating economy. Material That gave shape Great depression recipe Where the European market is now.

However, there are also positive aspects to the disaster. And that is, although virtually all device manufacturers saw a decline in sales of their new models in the first three months of the year, there are One that has come out strongCombine yourself as the fifth best-selling brand and Is increasing by about 70% Compared to the previous year.

Realme, the only brand in the top 5 that grew in the first quarter of 2022

The The majority decision of the manufacturers to withdraw from RussiaThe most important market in Europe in terms of sales volume, Greatly affected In this historic fall. In this sense, Jan Strizak, associate director of Counterpoint Research, confirmed that Samsung and Apple account for half of all mobile phone sales in Russia, but their combined shipments in Russia represent only 6% of total smartphone shipments at the European level. .

Despite this, Samsung Despite suffering a loss of 16% over the previous year, it maintained its leading position in the European market, reducing its market share by two points. 35%.

Apple follows Ten point less quota In Europe, though, their losses were not significant: Those who sold in Cupertino sold only 6% Compared to the previous period.

Xiaomi seems to have been The most damaged companyWhen trouble a Significant 36% reduction Which is pushing the Chinese company further away from Apple. Your quota is gone 19% in the first quarter of 2021, 14% in the first quarter of this year.

Samsung is leading the list of brands that sell the most mobile phones in Europe, but Realm is the only one growing.

For its part, OPPO ranks fourth in the rankings With a market share of 6%, unchanged despite a decline of 8%.

One more time, The real me Again conflicting notes, being achieved 67% increase Compared to the same period last year, it has already reached 15% share compared to the 12% it achieved in the first quarter of 2021.

Interestingly, both Nokia and Google with the family of pixel devices They have also grown, at a faster rate than Realme, although both companies were starting from much lower bases.

Related topics: Cell phone

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