The Nothing Phone (1) attracted some attention upon its release, which was due to a combination of several factors. After all, it’s not every day that a brand new smartphone brand enters the ring and then a well-known and polarizing CEO, Carl Pei, pulls the strings. The unusual exterior did the rest.
US is more difficult due to many network providers
Although Nothing debuted its smartphone in 40 countries, the United States was not among them. Until now, Pei did not want to tackle this huge and important market.
a the interview He explained that a high level of technical support is needed to support all operators and their unique customizations. “We felt we weren’t ready yet. Now we’re in talks with some wireless carriers in the US to potentially launch a future product there.”
You have to understand that Android plays a much smaller role in the US than in Europe. While Apple has a market share of around 60 percent in its home country, it is around 25 percent in Europe.
There may come a time when Apple has about 80% of the total market share and that just doesn’t leave enough room for Android-based manufacturers to keep playing.
Carl Pei, CEO Von Nothing
The Next Nothing phone needs a bug fix
Not only in Denny’s tests, but also in various other responses to mid-range smartphones, it has become clear that mid-range smartphones cannot meet today’s requirements. Let’s hope nothing is learned from this and the rookie mistakes are fixed on a second device
It is still unknown if the USA device will also appear in Europe, but it cannot be ruled out. Would you be interested in a new Nothing smartphone or have you already given up on the manufacturer?
