According to a new survey conducted by The Daily Stoke on American consumer opinion, nearly half of consumers Streaming services46% consider that subscription streaming They don’t offer enough value to justify their prices, with 66% saying subscriptions are generally too expensive. The average consumer spends $46 on a monthly subscription streaming And she’s not happy about it.
That could be bad news for the Hollywood system, which seems focused on moving as much of its content to streaming platforms as possible. streamingBut that’s probably better news for studios, most of them, who are investing more in platforms quickly (free television with advertising) which essentially abandons its model streaming The sensation of television is back to traditional.
Half of those surveyed said they could be unsubscribed if a platform cracked down on password sharing. Only 20% said services should crack down on the practice, which is likely because even if we accept the argument that password sharing is costing the platform money, consumers are smart enough to understand that the change will only result in higher profits, not lower prices. after all, Netflix Only completely removed their basic $9.99 ad-free option, so it’s clear that its services streaming They are planning to increase the price.
A large majority of survey participants, 79%, said they find it acceptable to share passwords with family members even if they are not in the same household. People who practice password sharing save about $15 per month.
There is good news for its service streaming: 94% of consumers say they enjoy the content offered by their streaming platforms streaming And 62% said they believed at least one service was being subscribed to streaming This is necessary considering the current entertainment scenario. There are also aspects that aren’t specifically related to customer satisfaction, but are worth mentioning: free trials are still an important part of the world streaming, 74% of respondents said they signed up for a free trial to watch certain content, and about 10% of them admitted they forgot to cancel the trial later. About two-thirds of those surveyed also said they had canceled a service and resubscribed later.
Another common complaint is the number of platforms and how difficult it is to find specific content if you don’t know where to find it. It’s something that has increasingly frustrated the public since the number of services began growing a few years ago. After all, just a decade ago, one could go Netflix Or at a physical video store, and in both cases you can find most of what you’re looking for in one place. The proliferation of content is not only frustrating the audience, but it is also increasing the amount they have to pay on a monthly basis.
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Editor’s note: I’ve said many times, it doesn’t work if you have a family hahaha, pay only for the service where you’re watching a series, because when you’re stuck with a series, you can’t watch anything else or use the other apps you’re paying for without revenge. Either way, analyze the situation and see what they use the most, it’s not worth paying for everything and it gives companies the idea that people want more platforms.
