According to recent reports, the amazon Budget is gearing up to launch a new category of products to compete Before and AliExpress. They noted that the e-commerce giant will offer discounted products shipped directly from China, seeking to gain ground in a competitive market for cheap products, as competitors have drawn public attention to the issue of ultra-low prices.
A report of Information reveals that the company is in talks with Chinese companies to offer their products on its platform. The company made a presentation to several vendors China, details of direct purchase and shipping services from that country. The giant is recruiting vendors for a launch planned for later this year.
According to sources, Chinese sellers will be able to choose products and prices and have the option to make them in small batches to gauge demand. The report did not clarify whether this category will be exclusive Amazon in the US Or whether it will be implemented in other countries, the company faces strong competition from stores like it Before, AliExpress and Shein, who sell cheap goods. inside MexicoCompetition is particularly intense because of Cainiao, its logistics company AliExpressThe idea of ​​shipping product categories from China with a distribution center opened in that country could be attractive, especially if Amazon handles the shipping.
However, the product catalog the amazon It is already saturated with clones and cheap products. The third-party seller program has enabled the sale of hundreds of thousands of products from China. Amazon wants to strengthen the competition against it AliExpress and other competitors through a new strategy of discount products shipped directly from China. While this strategy may appeal to some consumers, it also poses challenges due to market saturation with similar products.
Through: Information
Author’s Note: Even with all this involvement, it’s hard for them to compete, and they’re considered a very different business because Amazon has a much higher quality.
