In the Apple vs. Samsung challenge, one of the two companies seems to be clearly winning. The numbers leave you speechless.
For many years now Apple and Samsung compete with innovation and new devices. The challenge put forward by these two companies is really intense and has allowed them to conquer a large share of the market. Recently, however, there have been reports of one company dominating its competitors. The highlighted numbers may surprise both professionals and technology enthusiasts.
Apple and Samsung supply the technology market Always state-of-the-art products And those who try to satisfy any need. Over time these two companies have established themselves considerably in their reference sectors and challenge each other with the products they bring to the market every year. This challenge now seems to be experiencing a turning point as highlighted by CIRP (Consumer Intelligence Research Partners), a third-party analytics company.
Apple vs. Samsung, Worst Quarter for Android: Numbers That Mark a Gap
A report from CIRP highlighted Android’s worst second quarter in years. According to the survey conducted, 17% of buyers in the second quarter of 2024 Decided to switch to iPhone. The percentage is the highest recorded by a third-party analytics company in the past five years.
Last year, CIRP noted that only 10% of iPhone buyers previously owned an Android device, marking the lowest percentage recorded in a long time. A significant jump of 17% for Q2 2024 And the surprising thing is that the latest Apple device was presented last year and usually the presentation of new phones takes place in the fourth quarter of the year.
That means users who switched from Android to iPhone this year weren’t encouraged by the Cupertino company’s marketing. Some users decided to enterApple ecosystem By purchasing recently launched products, you have a connected experience. Of course, 17% of users may not be interested in upgrading their devices to the latest Android phone, which has forced them to switch.
Beyond single inspiration, what was mentioned This is definitely not good news for Android. To see if this trend will continue, we will have to wait for the next two quarters of 2024 reports that will be provided by third-party analytics companies.