Apple is a company that always seems to be embroiled in some controversy. So, it shouldn’t be a big surprise to hear the latest commercial for that iPad Pro said a lot As multiple artists were angered by the announcement, something that forced the company to apologise
The commercial shows us various creative tools, such as a canvas, squished together, showing an iPad Pro with all of these tools available in one place. however, Artists point out that this piece of technology can never replace something physical like a canvas or a piano.
The criticism comes at a time when artists of all kinds are fighting against artificial intelligence, while several companies, including Apple, have signaled their support for the technology. After the negative reception of this announcement, the Apple company shared the following message:
“Creativity is in our DNA at Apple, and designing products that empower creatives around the world is incredibly important to us.”
for now, Apple commercials are still available on sites like YouTube, so this conversation has probably been going on for a while In related matters, Apple and Google announced a new alliance. Likewise, this will be Apple’s new CEO.
Author’s Note:
It seems like a misunderstanding that came at the wrong time. However, if Apple really felt any guilt, it would delete the video, something it hasn’t done and probably won’t do.
Through: Advertising Age
