Apple responds to open letter for Final Cut Pro improvements


In April, more than 100 people involved in television and filmmaking worldwide signed and released an open letter to Apple CEO Tim Cook urging the Cupertino company to make greater efforts to create and promote Final Cut Pro, especially in the film and television markets. . Yesterday, Apple responded to the letter with a letter of its own, addressing some of the concerns raised in the original letter and promising new efforts to keep Final Cut Pro alive and well in the entertainment industry.

The letter opens with the words of the authors of the recent open letter regarding Final Cut Pro in the TV and film industry: The creative community has always been so important to us at Apple, and we are grateful for your feedback. After a brief acknowledgment that Final Cut Pro has been used in everything from Hollywood movies to high-profile commercials, Apple’s response highlights the main concerns raised in the original open letter: Feature Updates and Support for Final Cut Pro Professional Support And those in the entertainment industry through services that are more accessible.

In particular, Apple says that ‘although we believe we have plans to address your important feature requests, we recognize the need to build those efforts and work with you to support your film and TV projects and help you post important things. I acknowledge the need to. Update. ‘ To achieve this, Apple said it would launch new training products and Apple-approved certifications for Pro Video starting this month with our partners. Media ideas of the future“Establish a panel of industry experts for regular consultations starting this summer” and “Expanding the content and frequency of Final Cut Pro workshops for major film and television productions.”

It concludes its letter by saying, “We would love to work with you to support your film and TV projects, and we will continue to explore opportunities that allow our users to better connect with the loyal community and move the important dialogue forward.”

Apple’s response may be vague, but it appears that the company has heard the voices of signatories to the original letter and is determined to better promote its video editing software through feature updates, professional assistance and various workshops.

Just around the corner from Apple’s World Wide Developers Conference (WWDC) (starting June 6, 2022), it will be interesting to see if we hear anything about Final Cut Pro during pre-recorded presentations and subsequent events. Many users are asking Apple to bring Final Cut Pro to its iPad devices and there is no mention of it in an open letter or in Apple’s response, though it is expected that an announcement will be made soon.

Source link