Currently, streaming platforms are fighting for consumers’ attention, as it boils down to monthly subscriptions that can accumulate over years. Netflix It has established itself as the biggest brand in the market. And we have those in the company to fight them Apple TV+Which despite being a well-established name in selling cell phones, couldn’t position itself for the more exclusive series they launched with famous actors.
Apple has announced that it will open its entire catalog of original movies and series for free on its first weekend. 2025. That is, on January 4 and 5, users will be able to access all the content of the service without making a membership payment. This measurement aims to attract the attention of new visitors and allow them to explore the featured titles
Among the available content are such acclaimed series Ted Lasso, break up, silo y For all mankind, As well as movies Napoleon, Killers of Flower Moon, Tetris y release. Streaming service, with over 250 original productions apple It is characterized by delivering high-quality content with a stellar cast and big budget.
The strategy seeks to attract a larger number of subscribers to a streaming market dominated by others Netflix, Prime Video, Disney+, Hulu and even Paramount+ This is currently being estimated Apple TV+ It has around 25 million users, a considerably lower number than its competitors. This free access represents an opportunity for the public to discover what the platform has to offer without obligation.
Although the company does not disclose official information about its user base, this initiative reinforces its intention to expand its reach. The service, which costs $9.99 a month, seeks to consolidate itself as a more relevant option in the competitive global streaming landscape. At the moment, nothing new has been announced that really catches the attention of users.
Through: HT
