Bidet Maker Tushy Launching Cheek2Cheek, A Poop-Centric Dating App

At some point over the last few years of app development, you’ve certainly wondered when we’d reach the inflection point of crazy promotional apps that straddle the line between self-promotion and basic functionality. These apps usually have appeal for as long as a regular social media news cycle and not much beyond that. They work, serve an immediate, generally advertisement purpose and then disappear into the void. Well, you can stop wondering. The Cheek2Cheek app from Bidet maker Tushy fully encapsulates everything wrong and fantastic about flash-in-the-pan apps.

Let’s set a baseline for what’s about to happen. As a society we are obsessed with our butts and poop. Poop jokes are about as universal as the act itself. We mail in our fecal matter for science. We clog pipes around the world with our desire for cleanliness. So when a bidet company decides to launch a niche dating app for (ugh) “like-behinded” people to meet, then it shouldn’t be too much of a stretch to imagine the immediate viability and lolz that would result in such an app reaching distribution.

Now is the time to launch a dating app, that much is assured. According to Match Group’s (Match.com, OkCupid, Tinder, Hinge) second quarter earnings report, there has been a 15% jump in new subscribers since the start of COVID-19 as singles have little to do during a global pandemic than order Uber Eats and swipe incessantly.

Cheek2Cheek (launching first in beta) functionally works like Tinder or any similar app, focusing on a swipe left and right based system to deliver matches into your inbox. The difference, at this point, should be apparent — it’s extremely poop-centric.

Aside from the standard matching criteria (age, gender, location, etc.,) Cheek2Cheek will also encourage and allow users to upload specifics about their bowel movements, bathroom habits and other butt/gut health related issues. This sounds absolutely horrible. While we’ve accepted fecal culture with a mildly open mind, taking that information and sharing it as some sort of attraction factor is a level of personal openness that even the most kink-centric dating apps dare not reach.

“The demand for human connection has never been higher. This period of social isolation has made things more difficult for single people to meet and connect with like-minded individuals. In turn, niche dating apps have risen in popularity,” says Tushy founder Miki Agrawal. “We’ve seen dating apps for Tesla owners [this was a hoax], sea captains, bacon lovers and more pop up recently. People’s bathroom habits and comfort levels of pooping in front of a partner can be very divisive for a relationship and this app can help hash out those issues once and for all. We’re excited for everyone to showcase their true poo-sonality and meet like-behinded people.”

Once users sign up for Cheek2Cheek (likely while on the toilet, already doom scrolling through their apps) they can include pictures of themselves and their poop. That’s right, this app encourages fecal fetish pictures, as well as pictures of users’ physical bathrooms or toilet setups. Even though this app is poop-focused, it wouldn’t hurt to clean your bathroom a bit before posting it on a dating app you savages. Users, like other dating apps, can scroll through profiles and like or pas. If users match, they can message each other and the app also offers face-to-face video chat which again, will likely be used on the toilet because that’s where we are with this.

Cheek2Cheek is a long way from making bidets, but at the same time speaks to a culture that is obsessive about its bathroom habits. So it’s only logical that those same bathroom habits become variables in mutual attraction. I’m not entirely sold on the pictures of poop, but since our poop is a window into our overall health it seems like a solid (that is not a pun) way to learn a little bit more about a potential mate.

In order to bring a broader appeal to its app, Tushy is also offering to cover the wedding costs (up to $20,000 USD) of one lucky couple if they originally meet on Cheek2Cheek when it officially launches, so save your date-stamped texts. If that wedding isn’t poop-themed then really, all this was for naught. Opportunity flushed away. Ok, that’s enough.

Cheek2Cheek will launch in beta on Apple iOS and Google Android.