Bixby seemed to be closed for a long time, but then the assistant returned to Samsung smartphones. At least it started with updates that improved Bixby amazingly. However, the big thing should follow in 2025, It says now in South Korean media.
Samsung made it clear some time ago that Bixby will get a new life with the help of AI. Although Samsung works very closely with Google and deeply integrates Gemini, Bixby will still play a role. Thanks to the large language model in the future as well.
Samsung Gauss is Samsung’s own AI model intended to power Bixby. Some insiders even say that Bixby could become a unique selling point of the Galaxy S25 series – more so than cameras and the like.
What role Bixby will be given here in the “West” is still completely unclear. Services like Google Assistant and in the future, Gemini will actually dominate here
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