It follows a The Wall Street Journal Apple today is developing its own chips aimed at powering data centers with a focus on artificial intelligence, according to a report In Mark Gorman Bloomberg effectively confirmed Added reports with new details.
In cloud computing servers designed to handle the most advanced artificial intelligence tasks on Apple devices — the company is developing advanced chips designed for Macs, according to people familiar with the matter. Simple AI-related features will be implemented directly on iPhone, iPad and Mac devices, said the people, who spoke on condition of anonymity because the plan is still under wraps.
Gorman noted that the first AI-centric chip in Apple’s data center will be the M2 Ultra, which currently powers the Mac Pro and Mac Studio. But it probably won’t be long before the M4 Ultra is launched in the future.
Today’s report strongly supports the Wall Street Journal’s original report and underscores how Apple is looking to capitalize on its strengths in Big Tech’s current quest for AI dominance.
Combining its lineup with Apple chips is a big win for Apple since it introduced the Mac’s M1 chip in 2020. Leveraging the same powerful chipset team to build AI-centric data centers makes a lot of sense and is difficult to keep up with its competitors.
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