The European smartphone market has increased by 5 percent for the first time in 2024 since the decline of four years. Analysts of Canalis see a strong demand in the upper-surround section as well as a replacement cycle for mid-range and entry devices purchased during the epidemic.
Market Leader Samsung was able to increase its volume by 6 percent to 46.4 million devices. Apple was a leader in the fourth quarter for the powerful sale of the iPhone 16 series and continued to continue in demand for previous models. Total, Apple has earned 34.9 million iPhones distributed in Europe, it has increased by 1 percent.
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In third place, Xiaomi follows a stable 22.2 million smartphones. Motorola has achieved its best results in Europe with 8 million devices and 26 percent increase. Oppo with the OnePlus has completed the top 5 with 4.1 million smartphones, it has increased by 13 percent.
In 2021, $ 800 over 41 million pieces were sold in Europe than ever before, mainly from Apple and Samsung. This trend was already grown a year ago. At the same time, the Public Market Department has also recovered thanks for the growing competition.
For 2025, analysts expect a larger rise if the EU ECODSIGN ordinance applies. From June, many devices must be adjusted to ensure the required five -year software support. This becomes a challenge, especially for suppliers in the entry section. To stay profitable, many manufacturers are growing on their smartphones as well as services and ecosystems around the B2B shops.
