Nothing in itself is still a very young company. Led by former OnePlus co-founder Carl Pei and former OnePlus France vice president Akis Evangelidis, the company has now launched two smartphones in addition to three headphone models. But now Nothing is going on by establishing its own sub-brand. What is behind it?
a Video postAiming at the Nothing community, Carl Pei has announced that the company will introduce another brand specifically focused on it Inexpensive consumer electronics should be focused. This subsidiary brand is called CMF by Nothing. In the video, Pei explains that CMF aims to make the mid-price segment exciting again.
Although Nothing and CMF by Nothing will operate as two independent brands, each managed by separate teams, Pei emphasized that there will be certain intersections between the two companies. Both organizations should specifically focus on that Focus on product design And keep usability in mind.
However, the difference will be that NOK will primarily focus on premium products with the latest technology, while CMF will serve the entry-level and mid-range segments. It remains to be seen if the CMF products will also have a semi-transparent design. However, the silver, gray and orange color palette gives the first glimpse of what to expect.
The subsidiary brand’s first two products will be introduced by the end of the year: a smartwatch and a pair of headphones. More details about CMF Buy Nothing are expected to be announced in the coming months. Then wonder what else Carl Pei is up to.
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