Corporal’s goal is to stop couples from fighting gamification

Choreful is an app with an original story that is absolutely a must have for anyone who has ever fallen in love with someone who has never seen a dish that can be bothered to take a wet towel for washing, which does not belong to the carpet or bed. They need to be made.

In fact, Robin Haver shared the essence of his app as if he were feeding thousands of women in Tiktuk who are paired. # Armed disability With three minutes of frustration over the tedious necessity of their domestic partners to spell a fair division of labor. It starts with a personal story, as do many startups.

Haver, 36, did not often cook dinner at the Oslo home which he shared with his girlfriend Eva Bernstein. So one evening last year, he decided that he hoped Bernstein would clean the table. Instead, after a long day at work and dinner, Bernstein picked up a book and sat down on the sofa to relax. It breaks down into an argument that in the evening at Havre, an app developer by trade, sat in front of his computer and threw together some code to create his first version of Choreful, an app that turned works into a competition.

“It was meant to be a ridiculous, slightly passive-aggressive prank to find out who works the most and that’s how it started,” Haver told Forbes.

Haver thought it wouldn’t go any further, but when he started showing friends, “either they thought it was ridiculous or they wanted a copy,” he says. Forbes. Koreful continued to tweak Haver as he gained traction among his friends, and in December 2021, he shared his new app Ticket, the same social media platform where, just five months ago, a The woman’s ridiculously detailed grocery list Has gone viral for her husband. The next morning, Haver said he had about 500 new subscribers on his mailing list, all eagerly awaiting Choreful’s official launch in the Norwegian app market. So Haver pushed Choreful to the top of his to-do list, taking time off from his day job to actually bootstrap that launch.

Disgruntled partners in the US and UK can now find Choreful in the Apple App Store and Google Play, where it launched in April, less than a year after its debut in Norway at the end of 2021. With 172,300 registered users and about 26,000 monthly active users, Choreful is a mop bucket that overflows with work-sharing apps, targeting many nuclear families. There are sweepstakes, core and allowance bots, collecting four-star reviews in the App Store, led by the Cozy Family Organizer, claiming 20 million registered users. Like many of these apps, Choreful offers free and premium access Premium Access lets users see an ad-free experience, the ability to create custom cores, the ability to add rewards and statistics per job. Premium subscriptions are $ 3.99 monthly or $ 29.99 for a single account for an annual subscription that is accessible to multiple users per household. Although only 0.9% of registered users have a paid subscription, Haver, who brought in two more developers to share the load, said Choreful has made about $ 60,000 since its debut in December.

Of course, there is plenty of data to support a place for Choreful with a focus on helping couples keep harmonious. According to a 2020 report, women in the United States spend more on cleaning, cooking, babysitting, and other unpaid work each day than men. Oxfam and Women’s Policy Research Institute.

Then there are the experts. Nicki Lively, a clinical therapist at the Family Institute at Northwestern University, says she does not believe that a real division of labor and work is possible. But apps like Choreful can help bridge the gap between extra work and feelings of love. Accepting actions (without asking) can be a form of love. “I feel loved, because I can count on you to do these things,” Lively explains.

This is also reflected in the data. Household chores are now an important part of a healthy relationship, according to a survey conducted by the Contemporary Family Council in 2018. Couples who share work report the highest levels of martial and sexual satisfaction, it was found. What’s more, egalitarian couples have 0.5 times more sex per month than couples with unilateral division of labor, According to a 2016 study Published in the Journal of Marriage and Family.

For Haver, it’s about the family’s right to fairness, especially when working adults on both sides are coming home after a long day of work.

“It has two components, at least in my experience,” he said. “One is that it encourages couples to share the workload more evenly. And the other thing is, it allows your partner to see and recognize what you do. “