Crisis Snapchat: The idea of ​​a paid subscription with exclusive functions –


Remedy for seasonal diseases. It won’t be a crisis for Netflix, which, among other things, is considering launching ads to rise after the fall in early 2022, but Snapchat isn’t doing very well either. Like Netflix, the first quarter was a bit uncomfortable. So the multimedia app for smartphones and tablets designed by Evan Spiegel, Bobby Murphy and Reggie Brown came up with an idea.

Snapchat – Adobe Stock

In terms of Telegram, which recently opened up the possibility of using exclusive but paid content, Snapchat also announced its intention this week to launch a subscription plan that is unique and pre-release unlocked with rare features.

It’s called Snapchat + and those who want to subscribe to this type of subscription must pay 3.99 per month, with the ability to stop payments at any time without incurring additional costs.

Snapchat +: All countries where subscription is possible

Snapchat 20220703 2 cell
Snapchat – Adobe Stock

The announcement comes after Snapchat provided disappointing sales prospects for the current quarter. Snap CFO Derek Andersen said at the time that macroeconomic conditions such as supply chain disruptions, labor shortages and inflation were affecting advertising, the main source of revenue for the U.S. giant.

Snapchat + could help the company diversify its source of revenue, though, says Jacob Andrew, senior vice president of product Edge That company does not expect to become a “new source of material income”. But the sharp drop in weekly prices indicates that Snap needs to do something.

Snapchat’s Plus Plan has pre-release, experimental and exclusive features, such as adding your best friend as best friend (best friend forever) and customizing the app icon. This was intended for the “most enthusiastic members”, as presented.

It’s a bit fashionable, however, lately, regardless of the more or less serious crisis. It was a few days before Snap Telegram To develop a paid subscription. Other social media platforms have also recently launched subscription services.

Twitter was one of the first to roll out the idea in 2021, announcing a blue subscription that offers ad-free access to other websites for $ 2.99 per month.

Snapchat + will not be released worldwide at the moment, it will “test” itself in the United States and Canada, but above all in Europe (UK, France, Germany, not yet Italy), Australia, New Zealand, Saudi Arabia and the United Arab Emirates.

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