Who can compete with Apple? Probably none at the moment, the iOS ecosystem is very strong right now.
Corona, war and inflation – the world has not improved particularly in recent years. This is driving the decline of various consumer products, and the smartphone market in 2023 is expected to be as small as it was ten years ago. But not all are equal, say market analysts at IDC.
A few days ago we wrote a commentary on current events. Apple has the best ecosystem, most Android manufacturers don’t even come close. Now it’s true that many Android OEMs seem to be retaliating by primarily relying on cheap mass-produced products. IDC says the Android market has declined sharply this year.
“At a time when the entire market is struggling, it speaks volumes that Apple is heading in the opposite direction again.”
While Android manufacturers are seeing a drop of about 6 percent, Apple’s iOS world will see even a slight increase during the same period and will likely set an all-time record for market share. So while everyone else is crashing, Apple is developing in the opposite direction. What the developments of the past few years clearly underline, the iPhone is evolving into the standard telephone of today.
A good multi-device ecosystem is rare in the Android world
6 percent may not sound like a lot, but it’s a huge bump for billion-euro corporations. Especially since markets and manufacturers are designed for growth. I’m very excited about the coming years and actually see an opportunity with Samsung and Google to follow a similar path to Apple with the Galaxy and Pixel ecosystems. In any case, it’s not because of money that Android is developing in a different direction than iOS.
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