Throughout history, campaigns Marketing has had a significant impact on decision making consumers, causing them to gravitate towards a particular brand or establish a long-term bond that translates into sustainable loyalty.
While there are efforts based on originality and low-cost strategies, the reality is that corporations make hundreds of investment decisions. million dollars To promote their articles, the most recent case is French developer Ubisoft, which announced Star Wars Aliens As in other sagas there will be more financial resources in this area Assassin’s Creed y distant cry.
In the same sense as the firm, chaired by Yves Guillemot, sony Nor has it spared money in its international advertising strategy, but undoubtedly, the most significant ones have been made EuropeThe last two decades have yielded astonishing results.
from the beginning play stationThe Japanese company has been able to consolidate its product as the console of choice in the old continent market, thanks marketing activities Both expensive and innovative, allowing the PS5 to surpass all of its competitors in that area today.
Full and permanent promotion in the above false example UEFA Champions LeagueAs well as when they appear A great work of art Hints of various games first party of PlayStation in iconic cities across Europe, emphasizing that the best entertainment experience lies within its exclusive titles.
The opposite happened with Microsoft Michael FlattRecognized by marketing leaders in Europe, Middle East and Africa Xbox It didn’t have such a high budget to deal with Sony and they had to opt for quirky and viral strategies that didn’t necessarily deliver the expected results.
Of course, in console sales share PlayStation 5 y Xbox Series X|S In Europe it fluctuates over a range Five to oneShows that the Redmond tech giant has less commercial performance than its latest platform Xbox One.
The question is whether it is worth it for the department chaired by Mr flat Change strategies or adopt a new position for promoting subscription services game pass Or own productions that reach PlayStation consoles like it did months ago Sea of ​​Thieves.
Although Xbox Series X|S A more powerful system with a better marketing plan than this Xbox OneIt cannot be denied that Sony has become unbeatable in Europe and its competitors have to evolve and find different mechanisms to arouse public interest.
